Our ad network
Our ad network is a technology platform that serves as a broker between publishers looking to sell ad space and brands looking to launch campaigns.
We collect unsold ad inventory from publishers and offer a large pool of impressions at a lower price than publishers.
We help match this unsold ad inventory with advertisers looking for ad spots.
Our ad network works by aggregating a large number of publishers who have unsold inventory that are willing to sell to buyers.
This will provide the required amount of inventory to advertisers.
Then the advertiser sets up their campaigns through our campaign management panel.
After that, the advertiser sets up the campaign parameters such as targeting, budget and frequency caps.
Publishers then list available ad inventory.
They will specify what ads they will host, space dimensions and pricing.
Our ad servers help a match occur between an advertiser's campaign and a publisher's supply.
Once this is completed, ad details are sent to the publisher.
The publisher then installs the ad tags onto their website by installing them on the page or by using an ad server.
Our ad server over time optimises these placements based on metrics such as CTR and conversions.
Once the ad is published, advertisers and publishers can track and manage it's performance using our campaign management panel.
We offer metrics such as impressions, clicks, conversions, heat map and user engagement metrics.
At the end of the billing cycle, advertisers are charged based on the pricing model they chose and publishers are paid based on the revenue the ad generated by hosting it.
We provide an opportunity for publishers to sell ad inventory that otherwise would have never been sold.
However we also sell premium inventory at a higher price than the publisher's original quote.
This inventory is handpicked from top publishers and sold at a markup rate.
Advertisers who gain this vital ad space get the optimal engagement spaces for their ads.
We also help them generate income quickly, widen their audience and open you up to more advertisers
For advertisers, we help find inventory that better fits their audience and budget.
We also help you widen your audience, publisher pool and increase ROI.
General advantages include: increased reach, targeting capabilities and ease of use
If you are interested in joining our network, feel free to contact us.
info@ebmarketing.co.uk