This project is an SEO audit I created for Diet In Balance to identify opportunities to improve the website’s organic visibility, search relevance, and overall structure. The audit reviewed how the site communicated its services, targeted search terms, and supported search engine understanding through on-page SEO and technical elements.
The document covered key areas including the homepage value proposition, keyword analysis, internal linking, title tags, meta descriptions, heading structure, page speed, schema markup, competitor analysis, and backlink opportunities. It was designed to give the client a clear set of practical recommendations that could strengthen search performance and support long-term organic growth.
This project demonstrates my approach to SEO as both a strategic and technical discipline. It shows how I assess a website, identify optimisation opportunities, and turn findings into clear actions that improve visibility, structure, and search relevance.