This project is a Google Ads account structure I created for Diet In Balance to plan a focused PPC campaign around nutritional therapy and personalised health plans. The spreadsheet was built to organise campaign settings, ad groups, keyword targeting, negative keywords, ad copy, and landing page alignment in a clear and strategic way.
The account was structured around the client’s services, with separate ad groups for 1:1 nutritional therapy and personalised health plans. It also included UK targeting, a defined daily budget, campaign-level negative keywords, and responsive search ad copy written to match user intent and support stronger ad relevance.
This project demonstrates my approach to PPC planning before launch, making sure campaigns are organised properly from the start so they are easier to manage, optimise, and scale. It reflects my ability to build practical, performance-focused Google Ads structures tailored to a client’s business goals.